Social Media Marketing is the procedure for gaining attention and web traffic through the social media marketing sites. During this process, usually creative content to attain the masses through publicity coming from a third-party trusted source must be created in order for visitors to share the content of these interest with others and create a vicious chain that would make business cover and exceed the market audience intended. Every online marketer needs to have an objective, a product, something and a cause to market through the vast and overwhelming INTERNET. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.
The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to attain and target the proper audience and achieve total success. The whole world won’t care about video gaming, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe many of them would go and buy some or 2 for his or her wives, but some or 2 is not the kind of impact you wish to have. Therefore, you focus on certain group ages and certain other factors that cause some products, videos and news to go “viral”
First, we have to know the basic social media marketing sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this might not be really new to you, but there are lots of features worth mentioning. You can develop a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you are trying to sell. That way, you can create a data base of people which will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or mobile phone get always linked to media in a manner that you should benefit from. People log in to Facebook, in virtually any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your business for this to be displayed in the news headlines feeds, and you will be there, constantly doing the mind trick game to the point that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are a good way for folks to communicate in a semi-professional way when it comes to quality of content. Quality content is definitely the key to a good writing and therefore, an excellent blogging. There are Personal Growth (content management service) where you can get yours ready to go for free in under 5 minutes, many of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. Among the tricks here’s knowing your audience, your market, who you are targeting and what you need to accomplish with that. Now this has to do with some SEO or SEO knowledge, which is basically, utilizing the right keywords to rank as high as you possibly can in search engines i.e. Google, Bing. It must be linked to your posts and at the same time, you have to make sure you use a keyword search tool to check on the competition and number of search this given keyword has. The cheapest the competition and highest amount of searches it gets in a month, the more convenient for you personally. If you were to advertise your website holding something of technical support chat, you’ll have to make the keywords very specific so individuals who are looking for your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a little more straight to the point. Since the competition will be really high and Windows technical support is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point will be the most successful way to take action and you also would rank higher in search engines and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “Technical Support Chat for Windows 7 and XP” you can observe how we are narrowing the idea of the service you offer making it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you are not linked to won’t steal your chances found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that would be easy to find on a search engine by including the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in your blog space. There are lots of options to share the content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. You need to look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to attain a wider audience.